The TV coverage is on again on the 23rd January on SBS – Speedweek & Inside Speed on Foxtel and continuing through this season.
Locked in as an on-air date are the first two shows (#1 was on January 2), the second;
• Feros Hotels 2010 Sydney Bridge to Bridge – January 23, SBS Speedweek
(12:30pm AEST – * Please check local guides.)
Speedweek is repeated on Foxtel’s SPEED Channel the following week as ‘SPEEDWEEK’ and ‘Inside Speed’ (check local Foxtel guides for on air times – usually Thursday and Friday).
*** Please note that Sean Henshelwood of Insportmedia is now in charge of all media and sponsorship dealings for Ski Racing Australia. Mob 0419143267
Ski Racing Australia announces 2010 TV schedule
21 September, 2010
Ski Racing Australia has announced today that television is firmly back on the agenda for the 2010/2011 season after agreeing terms with inSport Media at the AGM in Sydney.
After putting an announcement about the continuation of television on hold earlier this season to source more information, members of the SRA board held lengthy discussions with inSport Media about how to better manage the sports profile, and incorporate other forms of media into a more complete package for the current season.
“We’re very happy with what inSport Media have presented,” SRA’s Rick Love confirmed.
“It’s a more complete package than we’ve ever had in the past, and it will more closely link the sport to the fans and the viewers of the sport on television.
“It’s always great to have ski racing televised, but it was important for us [SRA], and for our members, to make sure we achieved the best deal possible, and we’re all very excited about what’s in store.”
The agreement for the remainder of the 2010/2011 season will see one hour of SBS coverage on the high-rating Speedweek program, and one hour of FOX Sports coverage for the following events;
• 30-31 October, 2010 – Murray Bridge 110 (Berri)
• 20-21 November, 2010 – Sydney Bridge-to-Bridge
• 11-13 February, 2011 – Southern 80, Echuca
• 12-13 March, 2011 – Euston 80, Robinvale
• 9-12 April, 2011 – Australian Titles, Wisemans Ferry
• 23-24 April, 2011 – Mildura 100
“It’s a comprehensive program compared to what Ski Racing has enjoyed in the past,” inSport Media’s Sean Henshelwood confirmed.
“We’re planning a complete revision of the television format to include two half hour shows for each round – one of which will provide a magazine style format with interviews, technical pieces and features, whilst the other show will showcase racing at the top end of the sport, with detailed coverage on various other classes at different stages during the course of the year.
“And it’s not just television, the marketing program we’re planning aims to significantly increase the media profile of the sport, with regular press releases and stories provided to print and electronic media, news clips provided to national television networks, and the supply of footage to international networks as well as the worldwide web.
“We’re very excited about the prospects of working with Ski Racing Australia to assist them with the ongoing promotion and profile of what is one of Australia’s favourite summer sports.”
Ski Racing Australia
For more information on Ski Racing Australia membership and services, please visit www.skiracing.com.au, or call 02 6529 9548, or email memberships@skiracing.com.au
inSport Media
The management team of inSport Media have been actively engaged in the administration, media (television, print and web) and promotion of local, national and international motorsport events for a collective period of more than 50 years.
inSport Media have access to free-to-air television (on a number of national networks), PayTV opportunities, internet and live-streaming television, print media, public relations, event management and sponsorship services.
For further information, please contact inSport Media’s Sean Henshelwood on 0419 143 267 or email: 321ignition@austarnet.com.au
www.skiracing.com.au
